Add branches, not busywork.
One account runs every branch: per-branch staff, classes, offers, and check-ins, with members that follow you everywhere. Opening branch two is a toggle, not a migration.
Growth shouldn't multiply your admin. Multi-branch keeps one source of truth — your gym — while every location gets its own schedule, staff roles, and live check-in view. Members keep one membership; you keep one dashboard.
Branch data stays comparable: see which location is growing, which class travels well, and where your next branch should be.